Standard Creative Guidelines:
- 24/7 accepts .gif, .jpeg, .swf, and rich media 3rd party tags.
- File sizes should not exceed 20K for .gif, and .jpg.
- File sizes should not exceed 30K for .swf.
(View Flash action-scripting specs here)
- All click through URLs must open in a new browser.
- Pop-ups are accepted and the IAB industry standard is 250x250 max size for pop-ups.
- Creatives cannot have transparent backgrounds. They must be in a border so they will not blend into the site.
- The max animation time is 15 seconds.
- Videos must have functioning pause/stop/play and audio controls.
Video Pre-Roll Specs
Dimensions are 320x240 as a Hi Bandwidth video. A QuickTime .mov file is required with a max of 1MB file size. Video length is at a max of 15 seconds. 15 frames per second recommended. Video and audio initiation should be automatic as the video appears before video content feed.
Rich Media 3rd Party Tags
- Banner Size
- Exp. Max Size
- Exp. Direction
- Initial K Weight
- Panel K Weight
- Max Exp. Panels
- Embedded Video
- Mandatory
Close Button
- Audio Controls
|
- 728x90
- 728x270
- Down
- 30K
- 70K
- 4
- :30
- Top Right fixed creative
- User initialed
|
- 300x250
- 500x500
- Left
- 30K
- 70K
- 4
- :30
- Top Right fixed creative
- User initialed
|
- 160x600
- 400x600
- Left
- 30K
- 70K
- 4
- :30
- Top Right fixed creative
- User initialed
|
- 300x60
- N/A
- N/A
- 30K
- 70K
- 4
- :30
- Top Right fixed creative
- User initialed
|
- 120x90
- N/A
- N/A
- 15K
- 70K
- 4
- :30
- Top Right fixed creative
- User initialed
|
Approved Third Party Vendors
EyeWonder – TW preferred 3rd party vendor
| Ad4Ever |
Adinterex |
Atlas |
Bluestreak |
| CheckM8 |
Centerport |
DoubleClick |
Dynamic Logic |
| Enliven |
EyeBlaster |
EyeReturn |
Interpolls |
| Kaon |
Klipmart |
Mediaplex |
Poindexter |
| Pointroll |
Tango Zebra |
Unicast |
United |
| Virtualities |
Value Click |
Vendaria |
Viewpoint |
Flash - Prepare Swf Source
The first necessary requirement for modifying a flash ad is that the underlying source file, the Swf file which is a compiled file from an original Flash authored filed, must be prepared to receive click-through parameters.
Actionscript changes will need to be made by the flash developer who authored the original creative source. The following instructions are simple steps for Flash version 6 & 7 that the developer will understand how to implement. Specific instructions for Flash version 8 will be coming soon in a future update.
Flash MX / Version 6
- A clickable flash object such as a button or hitarea in the flash movie clip will require some actionscript attached to it.
- Associate the on(release) event with that object.
- The object will now listen for that particular event. When the event occurs it will trigger actionscript instructions.
- Place the 'getURL(clickTAG);' actionscript as the instructions. The flash ad code generated will be programmed to pass in the 'clickTAG' as a parameter to that flash ad upon which clicking on the ad will direct the user to the click through Url value found in the clickTAG.
- Make sure to check off the "Expression" checkbox for the URL field that is the variable for the getURL actionscript function.
Version 7 / Version 8 / Version 9 (The latest flash player will understand previous flash version actionscript.)
- Instructions for Version 7/ Version 8/ Version 9 are nearly identical to the Version 6 instructions. The next few items detail the subtle differences.
- Instead of the 'getURL(clickTAG);' as the actionscript, for Version 7/Version 8/Version 9 it will be generally
'getURL(clickTAG,"_blank");'
Button Code:
on(release){
getURL(clickTAG,"_blank");
}
MovieClip Code:
on(release){
getURL(this._parent.clickTAG,"_blank");
}
- The extra parameter for the getURL function determines the target window for the redirected content. "_blank" will generate a new browser window.
