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Media Kit
Advertisement Specifications - 2009

PRINTING

Web offset, perfect bound. Trim Size: 7-7/8" x 10-1/2"

  • Ad Page Dimensions:
  • Full Page:
  • 2/3 Page:
  • 1/2 Page Digest:
  • 1/2 Page Horizontal:
  • 1/2 Page Horizontal Spread:
  • 1/3 Page Vertical:
  • 1/3 Page Square:
  • 1/3 Page Horizontal**
  • 1/4 Page::
  • 1/6 Page Vertical:
  • 1/6 Page Horizontal:
  • Two Page Spread:
  • Non-Bleed
  • 7" x 10"
  • 4-5/8" x 10"
  • 4-5/8" x 7-1/2"
  • 7" x 5"
  • 14" x 5"
  • 2-1/4" x 10"
  • 4-5/8" x 5"
  • 7" x 3"
  • 3-1/2" x 4-3/8"
  • 2-1/4" x 5"
  • 4-5/8" x 2-1/2"
  • 14" x 10"
  • Bleed
  • 8-1/8" x 10-3/4"
  • 5-1/8" x 10-3/4"
  • 5-1/8" x 8"
  • 8-1/8" x 5-1/4"
  • 16" x 5-1/4"
  • 2-3/4" x 10-3/4"
  • 5-1/8" x 5-1/4"
  • 8-1/8" x 3-1/4"
  • 4" x 5-1/4
  •  
  •  
  • 16" x 10-3/4"

** MUST BE APPROVED BEFOREHAND - NON STANDARD UNIT  Please allow 1/4" safety from trim.  For spreads, allow 1/8" safety on each side of the gutter.

Material Specifications:  SWOP standards apply.

 

DIGITAL REQUIREMENTS

POPULAR SCIENCE utilizes a digital workflow and we require all ad materials be submitted in a digital format. Supplied materials that do not comply with the following specifications will be rejected or corrected and the advertiser billed for the required production.

 

AD SIZES

All ads must be created to the exact size specifications on the rate card or will incur charges for re-sizing. All ad files must be supplied with trim and bleed marks. No live copy within 1/4" of gutter or trim on full page or spread ads.  

 

REQUIRED FORMAT

PDF/X-1a is the required file format for all ad submissions.  When preparing PDF/X1a files, careful attention must be paid to ensure they are properly created and will reproduce correctly.  Please see www.adobe.com/products/acrobat/pdfs/pdfx.pdf for guidelines and instructions. We do not accept application files

 

PROOFS

Advertisers must submit a contract-level digital proof at 100% that conforms to SWOP standards (including a color bar) for all ads. To obtain information on acceptable proofs visit the SWOP web site at www.swop.org. Client supplied contract proofs are required in order to guarantee color. Ads without color proofs will be accepted with the understanding that the publisher cannot be held responsible for color reproduction.

 

TYPE REPRODUCTION

Fine lettering (thin lines, serifs) should be restricted to one(1) color. Reverse type: dominant color should be used for shape of subordinate colors spread slightly to reduce register problems.

 

MEDIA

CD-ROM, DVD

 

ELECTRONIC TRANSMISSIONS

If you choose to send your ad files electronically, please contact:
Erika Hernandez, (212) 779-5393 or erika.hernandez@bonniercorp.com
For additional information, please visit: www.quadarm.com

We are pleased to make our Ad Portal available. To submit ad materials electronically via a web browser, send to www.adportal.bonniercorp.com
(Popular Science recommends using Internet Explorer or Firefox)

 

CONTACTS

Production Assistant
Erika Hernandez (212) 779-5393
erika.hernandez@bonniercorp.com

 

SHIPPING INSTRUCTIONS
When shipping ad materials make sure to identify the magazine and issue in which the ad is scheduled to run.

 

SEND ALL MATERIALS TO

Send All Advertising Materials To:

Attn: Prepress Ad Production
Special Instructions: Popular Science/Issue Date
Bonnier Corporation
460 N. Orlando Ave, Suite 200
Winter Park, FL 32789

1-407-571-4711