Toolmonger was built for the hardcore DIYer and “Pro-thusiast” set. The site features tools, reviews, projects, blogs, and buying advice for guys who just can’t get enough “tool talk” anywhere else. These guys aren’t satisfied with just one, and are likely to own several different kinds of the same tool. They live for Saturdays when they can go the hardware store and check out the latest gear. They spend almost all of their discretionary income on tools and projects that require more tools. Toolmonger users are the “alpha males” within their circle of friends and fellow project-do-ers. They lead the conversation in person and online about what’s hot, what works, and have built a project-based community for everything DIY. If you want to reach the hardcore tool enthusiast, Toolmonger is where you need to be.